Green consumers mean big business, an estimated 500 billion dollars in 2008. But according to a recent study released by Experian Local Market Services, only a small segment of green consumers, known as behavioral greens, are likely to spend the extra cash on environmentally-friendly products and services. Before marketers and advertisers fully invest in the trend to be green, they need to know how to reach these new green consumers in national and local markets. Free download: www.smrb.com/greenmarketing. Read »
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